Search Engine Optimization (SEO) Secrets Download

Search Engine Optimization (SEO) Secrets Download Free eBook

ISBN: 978-0-470-55418-0
456 pages
March 2011

Tips, tricks, and little-known methods used by professional SEO
consultants to rank in some of the most competitive search
phrases

Search engine optimization (SEO) is the process of creating,
formatting and promoting web pages in a manner that ensures that
they are ranked highly for chosen keyword phrases after a user
performs a Web search. This unique book taps the relatively unknown
market of advanced SEO knowledge, and reveals secrets used by only
the best SEO consultants.
You’ll take your Internet marketing skills to the next level as
you gain a thorough understanding of standard SEO techniques such
as on-page optimization, off-page optimization, and link building.
Packed with real-world examples, this essential guide demonstrates
how real SEO consultants work with Fortune 500 companies to get the
results they desire.
Coverage includes:

  • Understanding Search Engine Optimization
  • Relearning How You See the Web
  • Picking the Right SEO Tools
  • Finding SEO Problems
  • Solving SEO Problems
  • SEO Best Practices
  • The SEO Consulting Process
  • Comprehensive Site Audit (Informational Website)
  • Comprehensive Site Audit (E-Commerce Website)
  • Understanding the SEO Industry
  • Search Engine Verticals
  • Optimizing for Alternative Search Engines
  • Setting Up a Testing Platform
  • SEO Resources
  • Attending SEO Conferences

Author Information

Danny Dover is a passionate SEO consultant and influential writer. During his
tenure at SEOmoz.org (as Lead SEO), he did SEO consulting for many of
the world’s most popular websites including Facebook, Microsoft, and
Comcast. His oft-cited expertise has been translated into Japanese,
French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken
at numerous SEO conferences and his writings have been accessed online
in more than 175 different countries. Erik Dafforn is Executive Vice
President and Director of Organic SEO for Intrapromote, LLC, a
Cleveland-based Search and Social Marketing firm. He’s written over 200
articles on SEO strategy and techniques.

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