Download The Long Tail: Why the Future of Business is Selling Less of More ebook free

Download Ebook Free The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson

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The New York Times bestseller that introduced
the business world to a future that’s already here–now in paperback
with a new chapter about Long Tail Marketing and a new epilogue. Winner
of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point,
Chris Anderson shows how the future of commerce and culture isn’t in
hits, the high-volume head of a traditional demand curve, but in what
used to be regarded as misses–the endlessly long tail of that same
curve. “It belongs on the shelf between The Tipping Point and Freakonomics.”
–Reed
Hastings, CEO, Netflix “Anderson’s insights . . . continue to
influence Google’s strategic thinking in a profound way.” –Eric
Schmidt, CEO, Google “Anyone who cares about media . . . must read this
book.” –Rob Glaser, CEO, RealNetworks..

Review From Bookmarks Magazine

In The Long Tail, Chris Anderson offers a visionary look at the
future of business and common culture. The long-tail phenomenon, he
argues, will “re-shape our understanding of what people actually want to
watch” (or read, etc.). While Anderson presents a fascinating idea
backed by thoughtful (if repetitive) analysis, many critics questioned
just how greatly the niche market will rework our common popular
culture. Anderson convinced most reviewers in his discussion of Internet
media sales, but his KitchenAid and Lego examples fell flat. A few
pointed out that online markets constitute just 10 percent of U.S.
retail, and brick-and-mortar stores will never disappear. Anderson’s
thesis came under a separate attack by Lee Gomes in his Wall Street Journal
column. Anderson had defined the “98 Percent Rule” in his book to mean
that no matter how much inventory is made available online, 98 percent
of the items will sell at least once. Yet Gomes cited statistics that
could indicate that, as the Web and Web services become more mainstream,
the 98 Percent Rule may no longer apply: “Ecast [a music-streaming
company] told me that now, with a much bigger inventory than when Mr.
Anderson spoke to them two years ago, the quarterly no-play rate has
risen from 2% to 12%. March data for the 1.1 million songs of Rhapsody,
another streamer, shows a 22% no-play rate; another 19% got just one or
two plays.” If Anderson overreaches in his thesis, he has nonetheless
written “one of those business books that, ironically, deserves more
than a niche readership” (Houston Chronicle).

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Download The Long Tail: Why the Future of Business is Selling Less of More ebook free

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