Download Free Ebook pdf SEO – From Beginner to Boffin
Description
The Author would like to remind everyone that
Google is a piece of software that can’t read, can’t determine the web
users lifestyle and certainly can’t dance. This book (hopefully) blows
apart the myths and legends that are ‘supported’ by so-called SEO
Experts in order to preserve their own overpriced and overvalued
efforts. Please do not be put off by the fact that the author has a
Physics degree and can code in over ten computer languages. He has made a
valiant effort to ‘start at the beginning’ so that everyone who owns a
website will know, by the end of the book, how, what and when as regards
changing the parts of their site that Google likes best.
Google is a piece of software that can’t read, can’t determine the web
users lifestyle and certainly can’t dance. This book (hopefully) blows
apart the myths and legends that are ‘supported’ by so-called SEO
Experts in order to preserve their own overpriced and overvalued
efforts. Please do not be put off by the fact that the author has a
Physics degree and can code in over ten computer languages. He has made a
valiant effort to ‘start at the beginning’ so that everyone who owns a
website will know, by the end of the book, how, what and when as regards
changing the parts of their site that Google likes best.
Content
- Introduction
- Search Engine Optimisation IS a Science
- About the Author
- Google isn’t that Bright
- SEO Theories and Practice
- Keyword and Competitor Research
- Content Remains King
- Tagging Up
- Site Maps
- Linking
- Split-testing and Measuring
- Best Practice
- Technical SEO and Workflow
- Content
- Page Titles and Metas
- Title Tags
- Site Maps
- Links
- Coding Validation
- Alt-tags
- Conversions
- Dynamic Websites
- Platform Specific
- Joomla
- WordPress
- Drupal
- Magento
- Others
